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    <title>Guru</title>
    <link>https://blog.getguru.com</link>
    <description>The Guru blog contains original articles crafted by the thought leaders at Guru. The topics vary and can cover: Sales enablement, customer success, revenue empowerment, knowledge management and general technology musings.</description>
    <language>en</language>
    <pubDate>Wed, 23 Sep 2020 18:30:00 GMT</pubDate>
    <dc:date>2020-09-23T18:30:00Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>How to Spark Employee Happiness While Working Remotely</title>
      <link>https://blog.getguru.com/how-to-spark-employee-happiness-while-working-remotely</link>
      <description>&lt;div style="text-align: center;"&gt; 
 &lt;p style="text-align: center;"&gt;&lt;em&gt;This is a Guest post from &lt;span&gt;Sarah Mooney Director of Demand Generation&amp;nbsp;@&amp;nbsp;&lt;a href="https://www.myleon.co/"&gt;LEON&lt;/a&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
 &lt;p style="text-align: left;"&gt;A positive &lt;a href="https://blog.getguru.com/how-a-ceo-can-effectively-build-a-sustainable-company-culture"&gt;company culture&lt;/a&gt; is one of the fundamental requirements of any productive workplace. If your team members have a negative mindset while they're working, it's more than likely to reflect poorly on their performance.&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;At this point, we all know that working remotely comes with its pitfalls. There is no shortage of distractions, and being stuck at home — especially during a pandemic — doesn’t help to keep spirits up.&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;Company culture is more than ping pong tables and kombucha on tap. When your company goes remote, out of choice or necessity, those “perks” become obsolete. Don’t get me wrong, who doesn’t love ping pong — it’s a great way to get the gang together and whip it &lt;a href="https://www.imdb.com/title/tt0424823/"&gt;&lt;span&gt;Balls of Fury&lt;/span&gt;&lt;/a&gt; style. But building a genuinely positive work environment, especially in a distributed setting, relies on &lt;a href="https://blog.getguru.com/how-a-ceo-can-effectively-build-a-sustainable-company-culture#values-not-perks"&gt;much more than office perks&lt;/a&gt;.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;By encouraging your employees to seek out a healthy work life balance, and prioritize their mental health and wellbeing, you’ll give your team the support to really &lt;em&gt;show up &lt;/em&gt;when they are online and bring their best selves to work. Cultivating a positive company culture, and keeping employees happy will ultimately save your company time and money. Studies have shown that when someone is struggling with mental health challenges, their &lt;a href="https://www.cdc.gov/workplacehealthpromotion/tools-resources/workplace-health/mental-health/index.html"&gt;&lt;span&gt;ability to perform work tasks reduces by 35%&lt;/span&gt;&lt;/a&gt;.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;Thanks to a variety of new technology and advancements, we have the ability to shift our businesses to a remote setting and strengthen our company cultures in a virtual environment.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;Being remote doesn’t have to hinder a company's growth and performance. There’s a long list of tools available to streamline communication, keep &lt;a href="https://www.getguru.com/solutions/remote-work-knowledge-software"&gt;internal information organized&lt;/a&gt;, and bolster a positive distributed working environment.&lt;/p&gt; 
 &lt;img src="https://lh5.googleusercontent.com/xSdNWoOzvg6EOSNR3lF3j66DmqstXiS4Iez1LTCmMN9JU11x2rRFrOrQ9ogLEA7dVT0zHWTXRJUwPo42kRuFGmxoL9XkV01Igv3kMrCWQLnjFCTMfVV_S4xSr8gjmaYlG99s6x-s" width="300" style="width: 300px; margin: 0px 0px 10px 10px; float: right;"&gt; 
 &lt;p style="text-align: left;"&gt;Gone are the days of water-cooler chats. Gone are the hallway check-ins with your teammates and walks to grab a mid afternoon coffee. I miss high fives? Do you? ✋What does this mean? &lt;strong&gt;The company culture you had at the office doesn’t exist anymore&lt;/strong&gt;&lt;/p&gt; 
 &lt;h2 style="text-align: left;"&gt;In this blog, we’re going to dive into a list of ideas you can implement with your remote team to spark happiness while working remotely:&lt;/h2&gt; 
 &lt;h3 style="text-align: left;"&gt;1. Communic&lt;span style="font-size: 24px;"&gt;ate, communicate, and communicate some more!&lt;/span&gt;&lt;/h3&gt; 
 &lt;p style="text-align: left;"&gt;We all know this one. Thoughtful and &lt;a href="https://blog.getguru.com/collaboration-and-communication-go-hand-in-hand"&gt;&lt;span&gt;consistent communication&lt;/span&gt;&lt;/a&gt; is foundational to improving remote work culture. “Collaboration and communication” was listed as the #1 struggle that came with working remotely in &lt;a href="https://lp.buffer.com/state-of-remote-work-2020"&gt;&lt;span&gt;Buffer’s 2020 State of Remote Work&lt;/span&gt;&lt;/a&gt;. Communication tools are critical to any &lt;a href="https://blog.getguru.com/building-the-tech-stack-to-equip-your-newly-remote-team"&gt;&lt;span&gt;successful remote tech stack&lt;/span&gt;&lt;/a&gt;.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;One of the biggest issues remote workers highlight is a feeling of isolation. Following prescriptive &lt;a href="https://app.getguru.com/card/iML8AzET/Template-Remote-Meeting-Etiquette"&gt;&lt;span&gt;remote work communication guidelines&lt;/span&gt;&lt;/a&gt;, and simple key efforts such as keeping cameras on during meetings, can help alleviate some of those feelings of detachment.&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;&lt;img src="https://lh4.googleusercontent.com/mSjtOziYKpzaoIRRus2AsXpk4rpVO_f-uA2zDHcHn4GMDT8Yb5xZKRgBSWFHR2IL2e9bPZsDMzblvTQASh0A_cqTC6IhXTQXoYspCPCALpS617NhWkMLm0Wn4uX0bv7hpWrvq85i" width="411" style="width: 411px;"&gt;&lt;/p&gt; 
 &lt;h3 style="text-align: left;"&gt;&lt;span style="font-size: 14pt; color: #434343;"&gt;Here are some tips on how to make your comms channels fun and effective:&lt;/span&gt;&lt;/h3&gt; 
 &lt;ul&gt; 
  &lt;li style="text-align: left;"&gt;&lt;strong&gt;Get creative with your Slack channels!&lt;/strong&gt; Consider starting a channel dedicated to ideation. Encourage your team members to post brainstorm prompts and out of the box ideas. This should be a safe space for even the wackiest ideas to be applauded for their creativity rather than shut down.&lt;/li&gt; 
  &lt;li style="text-align: left;"&gt;&lt;strong&gt;Are virtual coffee breaks really a thing?&lt;/strong&gt; They totally are (and are not as awkward as they sound on paper!). We know — adding another Zoom call to the calendar can feel counterproductive, but it will allow your team to reconnect, get some face to face time, and feel a little less lonely. Allocate 15 - 30 minutes a few days a week for virtual coffee breaks, and set the precedent that this is a time to not talk about work — to just mingle with your colleagues.&lt;img src="https://assets.website-files.com/5d8d029013ffd80bbb91320d/5e960adbb3a8e35cc7863ac1_remotepage_hero%20(1).png" width="436" style="width: 436px; float: right; margin: 0px 0px 10px 10px;"&gt;&lt;/li&gt; 
  &lt;li style="text-align: left;"&gt;&lt;strong style="background-color: transparent;"&gt;Morning huddles are also a thing.&lt;/strong&gt;&lt;span style="background-color: transparent;"&gt; Let’s say your team logs in at 9:00am, hop onto a daily call to run through everyone's game plan for the day and week. This gives team members time to align on projects and find areas to support one another.&lt;/span&gt;&lt;/li&gt; 
  &lt;li style="text-align: left;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Show some recognition! &lt;/strong&gt;Moving to a remote setting doesn’t mean you need to stop spreading support and gratitude. Best in class teams prioritize recognizing accomplishments and celebrating one another. Like I said, I miss high fives and a gif is the next best thing.&lt;/span&gt;&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;img src="https://lh5.googleusercontent.com/xE0TWfpyy5gJGad3_UvZo0GrHJa1vO0L9lekWZ6G4l15OjMeR5cb_3tJaGwRyodjpsqhu4dvukAWbKeTNkrxBNF1hZlVNJg4rhc0G8I_8atsZdyZsX5DR6pV0Tioahc0VBa3HxSf" width="461" style="width: 461px;"&gt;
 &lt;span style="color: #999999;"&gt;&lt;em style="font-size: 16px; text-align: center; background-color: transparent;"&gt;Don’t you think they should make an ‘The Office’ reunion special?&lt;/em&gt;&lt;/span&gt;
&lt;/div&gt;</description>
      <content:encoded>&lt;div style="text-align: center;"&gt; 
 &lt;p style="text-align: center;"&gt;&lt;em&gt;This is a Guest post from &lt;span&gt;Sarah Mooney Director of Demand Generation&amp;nbsp;@&amp;nbsp;&lt;a href="https://www.myleon.co/"&gt;LEON&lt;/a&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
 &lt;p style="text-align: left;"&gt;A positive &lt;a href="https://blog.getguru.com/how-a-ceo-can-effectively-build-a-sustainable-company-culture"&gt;company culture&lt;/a&gt; is one of the fundamental requirements of any productive workplace. If your team members have a negative mindset while they're working, it's more than likely to reflect poorly on their performance.&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;At this point, we all know that working remotely comes with its pitfalls. There is no shortage of distractions, and being stuck at home — especially during a pandemic — doesn’t help to keep spirits up.&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;Company culture is more than ping pong tables and kombucha on tap. When your company goes remote, out of choice or necessity, those “perks” become obsolete. Don’t get me wrong, who doesn’t love ping pong — it’s a great way to get the gang together and whip it &lt;a href="https://www.imdb.com/title/tt0424823/"&gt;&lt;span&gt;Balls of Fury&lt;/span&gt;&lt;/a&gt; style. But building a genuinely positive work environment, especially in a distributed setting, relies on &lt;a href="https://blog.getguru.com/how-a-ceo-can-effectively-build-a-sustainable-company-culture#values-not-perks"&gt;much more than office perks&lt;/a&gt;.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;By encouraging your employees to seek out a healthy work life balance, and prioritize their mental health and wellbeing, you’ll give your team the support to really &lt;em&gt;show up &lt;/em&gt;when they are online and bring their best selves to work. Cultivating a positive company culture, and keeping employees happy will ultimately save your company time and money. Studies have shown that when someone is struggling with mental health challenges, their &lt;a href="https://www.cdc.gov/workplacehealthpromotion/tools-resources/workplace-health/mental-health/index.html"&gt;&lt;span&gt;ability to perform work tasks reduces by 35%&lt;/span&gt;&lt;/a&gt;.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;Thanks to a variety of new technology and advancements, we have the ability to shift our businesses to a remote setting and strengthen our company cultures in a virtual environment.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;Being remote doesn’t have to hinder a company's growth and performance. There’s a long list of tools available to streamline communication, keep &lt;a href="https://www.getguru.com/solutions/remote-work-knowledge-software"&gt;internal information organized&lt;/a&gt;, and bolster a positive distributed working environment.&lt;/p&gt; 
 &lt;img src="https://lh5.googleusercontent.com/xSdNWoOzvg6EOSNR3lF3j66DmqstXiS4Iez1LTCmMN9JU11x2rRFrOrQ9ogLEA7dVT0zHWTXRJUwPo42kRuFGmxoL9XkV01Igv3kMrCWQLnjFCTMfVV_S4xSr8gjmaYlG99s6x-s" width="300" style="width: 300px; margin: 0px 0px 10px 10px; float: right;"&gt; 
 &lt;p style="text-align: left;"&gt;Gone are the days of water-cooler chats. Gone are the hallway check-ins with your teammates and walks to grab a mid afternoon coffee. I miss high fives? Do you? ✋What does this mean? &lt;strong&gt;The company culture you had at the office doesn’t exist anymore&lt;/strong&gt;&lt;/p&gt; 
 &lt;h2 style="text-align: left;"&gt;In this blog, we’re going to dive into a list of ideas you can implement with your remote team to spark happiness while working remotely:&lt;/h2&gt; 
 &lt;h3 style="text-align: left;"&gt;1. Communic&lt;span style="font-size: 24px;"&gt;ate, communicate, and communicate some more!&lt;/span&gt;&lt;/h3&gt; 
 &lt;p style="text-align: left;"&gt;We all know this one. Thoughtful and &lt;a href="https://blog.getguru.com/collaboration-and-communication-go-hand-in-hand"&gt;&lt;span&gt;consistent communication&lt;/span&gt;&lt;/a&gt; is foundational to improving remote work culture. “Collaboration and communication” was listed as the #1 struggle that came with working remotely in &lt;a href="https://lp.buffer.com/state-of-remote-work-2020"&gt;&lt;span&gt;Buffer’s 2020 State of Remote Work&lt;/span&gt;&lt;/a&gt;. Communication tools are critical to any &lt;a href="https://blog.getguru.com/building-the-tech-stack-to-equip-your-newly-remote-team"&gt;&lt;span&gt;successful remote tech stack&lt;/span&gt;&lt;/a&gt;.&amp;nbsp;&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;One of the biggest issues remote workers highlight is a feeling of isolation. Following prescriptive &lt;a href="https://app.getguru.com/card/iML8AzET/Template-Remote-Meeting-Etiquette"&gt;&lt;span&gt;remote work communication guidelines&lt;/span&gt;&lt;/a&gt;, and simple key efforts such as keeping cameras on during meetings, can help alleviate some of those feelings of detachment.&lt;/p&gt; 
 &lt;p style="text-align: left;"&gt;&lt;img src="https://lh4.googleusercontent.com/mSjtOziYKpzaoIRRus2AsXpk4rpVO_f-uA2zDHcHn4GMDT8Yb5xZKRgBSWFHR2IL2e9bPZsDMzblvTQASh0A_cqTC6IhXTQXoYspCPCALpS617NhWkMLm0Wn4uX0bv7hpWrvq85i" width="411" style="width: 411px;"&gt;&lt;/p&gt; 
 &lt;h3 style="text-align: left;"&gt;&lt;span style="font-size: 14pt; color: #434343;"&gt;Here are some tips on how to make your comms channels fun and effective:&lt;/span&gt;&lt;/h3&gt; 
 &lt;ul&gt; 
  &lt;li style="text-align: left;"&gt;&lt;strong&gt;Get creative with your Slack channels!&lt;/strong&gt; Consider starting a channel dedicated to ideation. Encourage your team members to post brainstorm prompts and out of the box ideas. This should be a safe space for even the wackiest ideas to be applauded for their creativity rather than shut down.&lt;/li&gt; 
  &lt;li style="text-align: left;"&gt;&lt;strong&gt;Are virtual coffee breaks really a thing?&lt;/strong&gt; They totally are (and are not as awkward as they sound on paper!). We know — adding another Zoom call to the calendar can feel counterproductive, but it will allow your team to reconnect, get some face to face time, and feel a little less lonely. Allocate 15 - 30 minutes a few days a week for virtual coffee breaks, and set the precedent that this is a time to not talk about work — to just mingle with your colleagues.&lt;img src="https://assets.website-files.com/5d8d029013ffd80bbb91320d/5e960adbb3a8e35cc7863ac1_remotepage_hero%20(1).png" width="436" style="width: 436px; float: right; margin: 0px 0px 10px 10px;"&gt;&lt;/li&gt; 
  &lt;li style="text-align: left;"&gt;&lt;strong style="background-color: transparent;"&gt;Morning huddles are also a thing.&lt;/strong&gt;&lt;span style="background-color: transparent;"&gt; Let’s say your team logs in at 9:00am, hop onto a daily call to run through everyone's game plan for the day and week. This gives team members time to align on projects and find areas to support one another.&lt;/span&gt;&lt;/li&gt; 
  &lt;li style="text-align: left;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Show some recognition! &lt;/strong&gt;Moving to a remote setting doesn’t mean you need to stop spreading support and gratitude. Best in class teams prioritize recognizing accomplishments and celebrating one another. Like I said, I miss high fives and a gif is the next best thing.&lt;/span&gt;&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;img src="https://lh5.googleusercontent.com/xE0TWfpyy5gJGad3_UvZo0GrHJa1vO0L9lekWZ6G4l15OjMeR5cb_3tJaGwRyodjpsqhu4dvukAWbKeTNkrxBNF1hZlVNJg4rhc0G8I_8atsZdyZsX5DR6pV0Tioahc0VBa3HxSf" width="461" style="width: 461px;"&gt;
 &lt;span style="color: #999999;"&gt;&lt;em style="font-size: 16px; text-align: center; background-color: transparent;"&gt;Don’t you think they should make an ‘The Office’ reunion special?&lt;/em&gt;&lt;/span&gt;
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fhow-to-spark-employee-happiness-while-working-remotely&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>thought leadership</category>
      <pubDate>Wed, 23 Sep 2020 18:30:00 GMT</pubDate>
      <guid>https://blog.getguru.com/how-to-spark-employee-happiness-while-working-remotely</guid>
      <dc:date>2020-09-23T18:30:00Z</dc:date>
      <dc:creator>Sarah Mooney</dc:creator>
    </item>
    <item>
      <title>Collaboration and Communication Go Hand In Hand: How to Harness Their Power</title>
      <link>https://blog.getguru.com/collaboration-and-communication-go-hand-in-hand</link>
      <description>&lt;p&gt;Humans are social creatures. While the image of the &lt;a href="https://www.nobelprize.org/martin-chalfie-npii-canada/"&gt;&lt;span&gt;lone genius&lt;/span&gt;&lt;/a&gt; — the person who works night and day alone in singleminded pursuit of greatness — persists, if there’s anything the last year has taught us, it’s that, well, being alone is &lt;em&gt;hard&lt;/em&gt;. Working alone is hard too (ask anyone who’s ended up owning a group project at school), and while many of us still quote the mantra of “If you want something done right, do it yourself,” that lonely experience takes a real toll.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;Humans are social creatures. While the image of the &lt;a href="https://www.nobelprize.org/martin-chalfie-npii-canada/"&gt;&lt;span&gt;lone genius&lt;/span&gt;&lt;/a&gt; — the person who works night and day alone in singleminded pursuit of greatness — persists, if there’s anything the last year has taught us, it’s that, well, being alone is &lt;em&gt;hard&lt;/em&gt;. Working alone is hard too (ask anyone who’s ended up owning a group project at school), and while many of us still quote the mantra of “If you want something done right, do it yourself,” that lonely experience takes a real toll.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fcollaboration-and-communication-go-hand-in-hand&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>knowledge management</category>
      <pubDate>Mon, 14 Sep 2020 16:45:00 GMT</pubDate>
      <author>lfriedman@getguru.com (Leah E. Friedman)</author>
      <guid>https://blog.getguru.com/collaboration-and-communication-go-hand-in-hand</guid>
      <dc:date>2020-09-14T16:45:00Z</dc:date>
    </item>
    <item>
      <title>10 Customer Follow-Up Mistakes Experts Make</title>
      <link>https://blog.getguru.com/10-customer-follow-up-mistakes-experts-make</link>
      <description>&lt;p style="text-align: left;"&gt;&lt;a href="https://www.moneycrashers.com/improve-great-customer-service/" style="background-color: transparent;"&gt;Customer service&lt;/a&gt;&lt;span style="background-color: transparent;"&gt; requires balance. You must balance the needs of your company and your sales quotas against the needs of your customers. Customers don’t want to be constantly interrupted while processing a buying decision.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;p style="text-align: left;"&gt;&lt;a href="https://www.moneycrashers.com/improve-great-customer-service/" style="background-color: transparent;"&gt;Customer service&lt;/a&gt;&lt;span style="background-color: transparent;"&gt; requires balance. You must balance the needs of your company and your sales quotas against the needs of your customers. Customers don’t want to be constantly interrupted while processing a buying decision.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2F10-customer-follow-up-mistakes-experts-make&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>customer support</category>
      <pubDate>Tue, 08 Sep 2020 20:00:00 GMT</pubDate>
      <guid>https://blog.getguru.com/10-customer-follow-up-mistakes-experts-make</guid>
      <dc:date>2020-09-08T20:00:00Z</dc:date>
      <dc:creator>Jeffrey Smithson</dc:creator>
    </item>
    <item>
      <title>Guru Customer Q&amp;A: Brooklinen</title>
      <link>https://blog.getguru.com/guru-customer-qa-brooklinen</link>
      <description>&lt;p&gt;&lt;span style="color: #090b0e;"&gt;When the team behind the internet's favorite sheets had to onboard remote hires &lt;strong&gt;fast&lt;/strong&gt; during their biggest sales rush of all time, they realized something had to be improved: their access to internal company knowledge. We sat down with Brooklinen's Knowledge &amp;amp; Training Manager, &lt;a href="https://www.linkedin.com/in/caroline-svenson-0863a5152/"&gt;Caroline Svenson&lt;/a&gt;, who shares more about their journey to wrinkle-free knowledge management while navigating COVID-19.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;span style="color: #090b0e;"&gt;When the team behind the internet's favorite sheets had to onboard remote hires &lt;strong&gt;fast&lt;/strong&gt; during their biggest sales rush of all time, they realized something had to be improved: their access to internal company knowledge. We sat down with Brooklinen's Knowledge &amp;amp; Training Manager, &lt;a href="https://www.linkedin.com/in/caroline-svenson-0863a5152/"&gt;Caroline Svenson&lt;/a&gt;, who shares more about their journey to wrinkle-free knowledge management while navigating COVID-19.&lt;/span&gt;&lt;/p&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fguru-customer-qa-brooklinen&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>knowledge management</category>
      <category>must read</category>
      <pubDate>Tue, 01 Sep 2020 17:00:00 GMT</pubDate>
      <guid>https://blog.getguru.com/guru-customer-qa-brooklinen</guid>
      <dc:date>2020-09-01T17:00:00Z</dc:date>
      <dc:creator>Callie Rojewski</dc:creator>
    </item>
    <item>
      <title>Back to School Resources for Working Parents in 2020</title>
      <link>https://blog.getguru.com/back-to-school-resources-for-working-parents-in-2020</link>
      <description>&lt;p&gt;Whatever this back to school season looks like for your family, it’s bound to be unconventional. In some states schools have fully reopened, others are giving students the option for in-person learning a few days a week, but for many families, school remains entirely remote for the foreseeable future. For those whose home has been converted into a digital classroom of sorts, parents suddenly find themselves in the position of homeschool administrator, IT support, recess monitor, &lt;em&gt;and &lt;/em&gt;full-time at-home worker.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;Whatever this back to school season looks like for your family, it’s bound to be unconventional. In some states schools have fully reopened, others are giving students the option for in-person learning a few days a week, but for many families, school remains entirely remote for the foreseeable future. For those whose home has been converted into a digital classroom of sorts, parents suddenly find themselves in the position of homeschool administrator, IT support, recess monitor, &lt;em&gt;and &lt;/em&gt;full-time at-home worker.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fback-to-school-resources-for-working-parents-in-2020&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>must read</category>
      <category>current events</category>
      <pubDate>Wed, 26 Aug 2020 18:31:33 GMT</pubDate>
      <author>ewilcox@getguru.com (Emma Wilcox)</author>
      <guid>https://blog.getguru.com/back-to-school-resources-for-working-parents-in-2020</guid>
      <dc:date>2020-08-26T18:31:33Z</dc:date>
    </item>
    <item>
      <title>What’s New With Guru: Facilitating Better Cross-Company Knowledge Sharing</title>
      <link>https://blog.getguru.com/whats-new-with-guru-facilitating-better-cross-company-knowledge-sharing</link>
      <description>&lt;p&gt;&lt;img src="https://blog.getguru.com/hs-fs/hubfs/launch_freefloating-png.png?width=396&amp;amp;name=launch_freefloating-png.png" width="396" style="width: 396px;"&gt;&lt;/p&gt; 
&lt;p&gt;We get it: we’re in month six of working from home, and even though you have a real home office set up by now, a remote-friendly tech stack, and (mercifully) have seen the end of overly-frequent Zoom happy hours, &lt;a href="https://blog.getguru.com/driving-a-culture-of-empathy-and-knowledge-in-a-crisis"&gt;remote work burnout&lt;/a&gt; is still all too real. With companies like Slack and Facebook &lt;a href="https://www.fastcompany.com/90536948/slacks-head-of-people-why-were-embracing-remote-work-for-the-long-haul"&gt;&lt;span&gt;working from home until Summer 2021&lt;/span&gt;&lt;/a&gt;, and Shopify and Twitter &lt;a href="https://www.bloomberg.com/news/articles/2020-05-21/shopify-is-joining-twitter-in-permanent-work-from-home-shift"&gt;&lt;span&gt;working from home indefinitely&lt;/span&gt;&lt;/a&gt;, the challenges that accompany remote collaboration aren’t going anywhere anytime soon.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;img src="https://blog.getguru.com/hs-fs/hubfs/launch_freefloating-png.png?width=396&amp;amp;name=launch_freefloating-png.png" width="396" style="width: 396px;"&gt;&lt;/p&gt; 
&lt;p&gt;We get it: we’re in month six of working from home, and even though you have a real home office set up by now, a remote-friendly tech stack, and (mercifully) have seen the end of overly-frequent Zoom happy hours, &lt;a href="https://blog.getguru.com/driving-a-culture-of-empathy-and-knowledge-in-a-crisis"&gt;remote work burnout&lt;/a&gt; is still all too real. With companies like Slack and Facebook &lt;a href="https://www.fastcompany.com/90536948/slacks-head-of-people-why-were-embracing-remote-work-for-the-long-haul"&gt;&lt;span&gt;working from home until Summer 2021&lt;/span&gt;&lt;/a&gt;, and Shopify and Twitter &lt;a href="https://www.bloomberg.com/news/articles/2020-05-21/shopify-is-joining-twitter-in-permanent-work-from-home-shift"&gt;&lt;span&gt;working from home indefinitely&lt;/span&gt;&lt;/a&gt;, the challenges that accompany remote collaboration aren’t going anywhere anytime soon.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fwhats-new-with-guru-facilitating-better-cross-company-knowledge-sharing&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>product updates</category>
      <category>must read</category>
      <pubDate>Tue, 18 Aug 2020 12:00:00 GMT</pubDate>
      <guid>https://blog.getguru.com/whats-new-with-guru-facilitating-better-cross-company-knowledge-sharing</guid>
      <dc:date>2020-08-18T12:00:00Z</dc:date>
      <dc:creator>Chandler Sopko</dc:creator>
    </item>
    <item>
      <title>Trusted Election Info: Register to Vote &amp; Read a Poll Like a Pro</title>
      <link>https://blog.getguru.com/trusted-election-info-register-to-vote-read-a-poll-like-a-pro</link>
      <description>&lt;p&gt;This year at Guru, we’ve broadened our mandate to connect people who have questions with trusted answers. And because there’s a ton of honest confusion and misinformation surrounding the 2020 election, we’re here to help in the way we know best: by putting together resources from verified sources and subject matter experts to clarify things!&lt;/p&gt; 
&lt;h2&gt;&lt;a href="https://app.getguru.com/card/iadx6koT/2020-Voter-Registration-Deadlines-by-State"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="color: #666666;"&gt;&lt;img src="https://blog.getguru.com/hs-fs/hubfs/register-to-vote-hero.png?width=342&amp;amp;name=register-to-vote-hero.png" width="342" style="width: 342px;" alt="Register to vote!"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/h2&gt;</description>
      <content:encoded>&lt;p&gt;This year at Guru, we’ve broadened our mandate to connect people who have questions with trusted answers. And because there’s a ton of honest confusion and misinformation surrounding the 2020 election, we’re here to help in the way we know best: by putting together resources from verified sources and subject matter experts to clarify things!&lt;/p&gt; 
&lt;h2&gt;&lt;a href="https://app.getguru.com/card/iadx6koT/2020-Voter-Registration-Deadlines-by-State"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="color: #666666;"&gt;&lt;img src="https://blog.getguru.com/hs-fs/hubfs/register-to-vote-hero.png?width=342&amp;amp;name=register-to-vote-hero.png" width="342" style="width: 342px;" alt="Register to vote!"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/h2&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Ftrusted-election-info-register-to-vote-read-a-poll-like-a-pro&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>must read</category>
      <category>current events</category>
      <pubDate>Thu, 13 Aug 2020 15:26:29 GMT</pubDate>
      <author>lfriedman@getguru.com (Leah E. Friedman)</author>
      <guid>https://blog.getguru.com/trusted-election-info-register-to-vote-read-a-poll-like-a-pro</guid>
      <dc:date>2020-08-13T15:26:29Z</dc:date>
    </item>
    <item>
      <title>How To Improve Employee Efficiency At Work</title>
      <link>https://blog.getguru.com/how-to-improve-employee-efficiency-at-work</link>
      <description>&lt;p&gt;As industries across the board are navigating the transition to &lt;a href="https://www.getguru.com/solutions/remote-work-knowledge-software"&gt;&lt;span&gt;remote&lt;/span&gt;&lt;/a&gt; and asynchronous work, we turn again to the perpetual question: &lt;strong&gt;are employees less efficient working from home&lt;/strong&gt;? And if the answer is yes, how can employee efficiency be improved in 2020?&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;As industries across the board are navigating the transition to &lt;a href="https://www.getguru.com/solutions/remote-work-knowledge-software"&gt;&lt;span&gt;remote&lt;/span&gt;&lt;/a&gt; and asynchronous work, we turn again to the perpetual question: &lt;strong&gt;are employees less efficient working from home&lt;/strong&gt;? And if the answer is yes, how can employee efficiency be improved in 2020?&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fhow-to-improve-employee-efficiency-at-work&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>knowledge management</category>
      <category>must read</category>
      <pubDate>Wed, 05 Aug 2020 20:06:48 GMT</pubDate>
      <author>ewilcox@getguru.com (Emma Wilcox)</author>
      <guid>https://blog.getguru.com/how-to-improve-employee-efficiency-at-work</guid>
      <dc:date>2020-08-05T20:06:48Z</dc:date>
    </item>
    <item>
      <title>Guru Customer Q&amp;A: ServiceSource</title>
      <link>https://blog.getguru.com/guru-the-gathering-speaker-qa</link>
      <description>&lt;p style="font-size: 18px;"&gt;&lt;span&gt;&lt;a href="https://events.getguru.com/"&gt;Guru the Gathering&lt;/a&gt; is Guru's user group program, where Guru admins and power users meet up to share ideas, tips, and resources for how to best leverage Guru to level up their teams and career. During our most recent event, we interviewed &lt;a href="https://www.linkedin.com/in/brantley-merritt-867113b7/"&gt;&lt;strong&gt;Brantley Merritt&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;, a seasoned knowledge manager on the learning &amp;amp; development team&lt;/strong&gt; at ServiceSource.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;ServiceSource is the leader in outsourced B2B growth solutions. They sell products on behalf of their customers, known to their teams as ‘logos.’ Serving big tech companies like Microsoft, Google, ServiceSource uses Guru to enable their sales delivery teams and unify all the knowledge across various tools and ecosystems. Until recently, the ServiceSource onboarded their teams and new clients using multiple knowledge bases, leaving information inaccessible and dispersed across platforms. Now, ServiceSource leverages Guru as their #1 source of information to do their jobs.&lt;/p&gt;</description>
      <content:encoded>&lt;p style="font-size: 18px;"&gt;&lt;span&gt;&lt;a href="https://events.getguru.com/"&gt;Guru the Gathering&lt;/a&gt; is Guru's user group program, where Guru admins and power users meet up to share ideas, tips, and resources for how to best leverage Guru to level up their teams and career. During our most recent event, we interviewed &lt;a href="https://www.linkedin.com/in/brantley-merritt-867113b7/"&gt;&lt;strong&gt;Brantley Merritt&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;, a seasoned knowledge manager on the learning &amp;amp; development team&lt;/strong&gt; at ServiceSource.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;ServiceSource is the leader in outsourced B2B growth solutions. They sell products on behalf of their customers, known to their teams as ‘logos.’ Serving big tech companies like Microsoft, Google, ServiceSource uses Guru to enable their sales delivery teams and unify all the knowledge across various tools and ecosystems. Until recently, the ServiceSource onboarded their teams and new clients using multiple knowledge bases, leaving information inaccessible and dispersed across platforms. Now, ServiceSource leverages Guru as their #1 source of information to do their jobs.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fguru-the-gathering-speaker-qa&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>knowledge management</category>
      <pubDate>Fri, 31 Jul 2020 19:00:00 GMT</pubDate>
      <guid>https://blog.getguru.com/guru-the-gathering-speaker-qa</guid>
      <dc:date>2020-07-31T19:00:00Z</dc:date>
      <dc:creator>Callie Rojewski</dc:creator>
    </item>
    <item>
      <title>Meet Guru’s Search Team</title>
      <link>https://blog.getguru.com/meet-gurus-search-team</link>
      <description>&lt;p&gt;We’re always working to enhance and improve our users’ experiences with Guru, from the way knowledge is created in our editor to how it’s shared through &lt;a href="https://www.getguru.com/integrations/slack"&gt;Slack&lt;/a&gt;, &lt;a href="https://www.getguru.com/integrations/microsoft-teams"&gt;Teams&lt;/a&gt;, and beyond. One area that holds a special place in our team’s heart is our search functionality, which is core to how our platform is used to seek and share knowledge. Last November, we shared &lt;a href="https://blog.getguru.com/the-data-driven-approach-to-development"&gt;a glimpse&lt;/a&gt; into how we use product data to improve search within Guru. Since then, we haven’t slowed down a bit, making incremental enhancements to our search UI within our web app and browser extension, as well as directly to our algorithm. Today, we’ll dive into a Q&amp;amp;A session with two members of our dedicated search team to better understand how we make sure that search at Guru is always improving.&lt;/p&gt; 
&lt;p&gt;&lt;img src="https://blog.getguru.com/hs-fs/hubfs/Define.png?width=1615&amp;amp;name=Define.png" alt="Define" width="1615" style="width: 1615px;"&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;We’re always working to enhance and improve our users’ experiences with Guru, from the way knowledge is created in our editor to how it’s shared through &lt;a href="https://www.getguru.com/integrations/slack"&gt;Slack&lt;/a&gt;, &lt;a href="https://www.getguru.com/integrations/microsoft-teams"&gt;Teams&lt;/a&gt;, and beyond. One area that holds a special place in our team’s heart is our search functionality, which is core to how our platform is used to seek and share knowledge. Last November, we shared &lt;a href="https://blog.getguru.com/the-data-driven-approach-to-development"&gt;a glimpse&lt;/a&gt; into how we use product data to improve search within Guru. Since then, we haven’t slowed down a bit, making incremental enhancements to our search UI within our web app and browser extension, as well as directly to our algorithm. Today, we’ll dive into a Q&amp;amp;A session with two members of our dedicated search team to better understand how we make sure that search at Guru is always improving.&lt;/p&gt; 
&lt;p&gt;&lt;img src="https://blog.getguru.com/hs-fs/hubfs/Define.png?width=1615&amp;amp;name=Define.png" alt="Define" width="1615" style="width: 1615px;"&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4744974&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.getguru.com%2Fmeet-gurus-search-team&amp;amp;bu=https%253A%252F%252Fblog.getguru.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>product updates</category>
      <pubDate>Tue, 28 Jul 2020 18:22:49 GMT</pubDate>
      <guid>https://blog.getguru.com/meet-gurus-search-team</guid>
      <dc:date>2020-07-28T18:22:49Z</dc:date>
      <dc:creator>Sydney Sundell</dc:creator>
    </item>
  </channel>
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