Thinking about getting your team up & running with Guru? This guide will make sure you achieve a successful roll-out.
Select a super-meaningful topic(s) that your team would typically access on a highly frequent-basis. I would advise at least 1 topic and sufficiently cover it in Guru, before inviting your entire team. Need inspiration? Check out our solutions pages here or “Contact Us” via Guru Settings and our Customer Success team can review and quickly populate a recommended Sales Enablement or Client Support Framework into your account.
If you need assistance in populating the topics, we suggest starting with an initial team of 2 - 4 subject matter experts to assist you in curating the content into Guru, so you can get a sense as to how it works and experience the full value of Guru's verification workflow.
Here is a suggested message you can send to your subject matter experts to request their involvement in Guru:
"We are using Guru to centralize our knowledge. Prior to inviting the rest of the team, I’d like to enlist your support in setting up our competitive intel (sales teams) or trouble-shooting guides (support teams) in Guru.
Imagine communicating to your team, that "anything you want to know about our competitors is now in Guru, verified by our product experts" or “all trouble-shooting guides for the support team, as verified by our engineering team are now in Guru”. It's a great way to begin associating Guru with a valuable source of knowledge that is now available to your team wherever they work ((i.e. e-mail, Salesforce, Desk.com, Slack, etc.).
By using Guru, we will be able to minimize the shoulder taps you receive, while enabling our sales or support teams to quickly access your expert verified knowledge. Guru will automatically notify you to validate your content, so our sales or support teams will rely on Guru versus continuously contacting you.”
You can also share Guru with your team via Slack. Learn how to install the Guru Slack bot.
The basic building blocks of knowledge in Guru are called "Cards". Cards are organized into "Boards", with ability to include Sections within each Board. Often times you will have one Board per topic and several Sections for Cards within each Board. Sticking with our competitor example, try creating a Competitor Battlecards Board, with one Section per Competitor. Now you can add one or more Cards per Competitor to each Section, with Cards that may include: key value statements (talking points), differentiators, key wins/case studies, leading questions, etc..
In addition to the visual organization of your content, we additionally want you to find your information as quickly and easily as possible, so to help you and your team access the content you need just-in-time, we recommend use of our Tags feature, to streamline your search process.
And don't stress about this part, it's easy to change how you organize your Guru knowledge at any time using our Card Manager feature...Learn how to use it here.
Once you and/or your subject matter experts have populated the three or more meaningful topics, it’s time to go ahead and invite the team!
Once invited, they will be guided through how the product works and will immediately see the valuable content that has already been created for them. It's usually at this point that you will see them awkwardly attempting to hug their monitors and laptops. Just let it happen.
To ensure your team gets ongoing value, leverage Guru for Q&A to quickly fill knowledge gaps. Your team can request the subject matter experts’ assistance via Guru to answer any additional questions that come up that are not yet covered in Guru. Now your team knows that even if they don't find what they need in Guru, they can quickly get their questions answered, and leverage those answers for the whole team. You can read more about how to do Q&A in Guru here.
Here are some things you may be asked during your rollout to the team.
When you add them to your team in Guru, they will get an email inviting them to join your team. This will include a link to install the browser extension (Chrome, Firefox, or Opera) & web app. More on team setup here.
Your main use of Guru will be via our browser extension and web app. Our responsive web app is available via any device/web browser to search for and view your knowledge on-the-go!
(1) It's part of your workflow. No more switching tabs and apps just to lookup a quick piece of knowledge. Quickly access Guru to reply to emails, work in CRM, address questions while on the phone.
(2) All content is verified by experts on your team. Everything you see in Guru is kept up to date automatically. Guru checks in with experts on your team periodically to ensure nothing gets stale. You will see on the Card when it was last verified and by whom.
(3) Your team knowledge finds you based on what you are working on. Guru Context lets you connect your Guru content right into the apps your team already uses so as they do their jobs, the knowledge they need will be suggested to them as they need it.
We understand there will be lots of content you already have stored in other places. We can help migrate existing content you may have in internal wikis or existing knowledge repositories. Alternatively, a Guru Card could simply contain a link to this file. But now with the added benefit that you will be sure it's quickly surfaced via our search engine and accurate because it runs through Guru's same verification engine. More on that here.
Sure! Check out our guide on driving adoption with Guru. Our Customer Success team is also here for you. If you have any questions or would like additional information please reach out to us and we can assist you (Click on your Avatar in Guru (the settings menu) and select 'Contact Us').