Today we are excited to announce our latest feature, Content Performance! As Guru continues to work with Sales teams of all sizes, we often hear the challenges their sales and marketing teams face around delivering and measuring content effectiveness with their customers. With the rise of Account Based Marketing, the partnership between sales and marketing is as critical as it ever has been. Organizations are getting smarter about understanding their customers, and developing content that speaks directly to the specific audiences across those customers. This content will vary by industry, by company size, by persona, by product, etc. creating a greater complexity for a salesperson to know which content to use, and when to use it. And even if they know what they want to send, quickly finding it and ensuring its accuracy remains a challenge.
Today we are excited to announce our upcoming release featuring Collections and our new investment from Slack. As we look back at our progress and learnings in 2016, we are very excited with the growth we have seen and what is in store for 2017!
It has become clear that the sales technology landscape is in a pretty exciting place these days. Ask sales teams the technologies they use to do their jobs, the list keeps getting longer. We are certainly in the early days of a big exciting market that has a chance to truly change the way sales teams execute and engage with their customers.
But it’s not without its challenges. I have many conversations with sales enablement and sales ops teams who say things like “our sales team has way too many tools right now” implying an overwhelming feeling of, “which tool do I use for what”?
But there is a big difference between having a lot of tools, and using a lot of tools.
On December 15th 2015, Slack launched their Slack App Directory and Slack Fund. A few days before we went live with our first integration, and now Guru bot. We are big fans of Slack here at Guru, and Slack and Guru have many mutual customers. For those of you not familiar, Guru helps companies centralize their team knowledge so that everyone is on the same page. You can learn more about Guru here. So why did we build this integration?
Product Managers are an absolute necessity to scale any product as your company grows. Well to restate that, good product managers are a necessity. They can have a huge impact on your company, positive or negative.
I started my first company in Philadelphia in 2000. We had lots of ups and downs, but eventually found traction and were acquired by Dell in 2010. Boomi was based out of Conshohocken in the early years, as it was being described as "Philicon Alley" at the time. (worst. name. ever.) We then moved to Berwyn and Dell Boomi is still based there today, growing like crazy.
Creating a knowledge base takes time. You need to document all of the information that your team needs, systematize the docs and naming conventions, and curate the content in a way that is usable (and scalable). Once it’s created, you need to devote your time to continually updating it. Most importantly, you need to create something your team actually uses. It must be very easy to find information, and they should be able to clearly tell if what they are reading is accurate or out-of-date. Knowledge repositories are notoriously unsuccessful because of the time required to produce and update them, combined with uncertainty that they are even being leveraged by the team. No one wants to spend time on something that never gets used, so the repository gets stale over time and eventually stops being used altogether.
When we were first starting up Guru a lot of our initial Customer Development work was spent validating "Enterprise Search". We were very tempted by this feature set as the promise of Enterprise Search is you just point your enterprise search engine at all your existing content and voila, you have one place to search your entire enterprise for anything you need without doing any work. So we tested this with pretty much everyone we talked to about Guru.
Remember not too long ago when everyone was talking about the death of email? As we wrote about earlier this year, it seems we’ve come to our senses on that one. Don’t get me wrong I am as frustrated with email as the next person. But email will be around for a loooong time for one simple reason...it is universal. It is as fundamental as other internet standards like HTTP. You know with 100% certainty that any professional you wish to connect with will have an email address. Because of this it is the one unique identifier for all digital identities, with a distant second being mobile phone numbers. It is in this light that email should be viewed as a tremendous technological accomplishment; it is the one and only guaranteed form of digital communication that every professional in the world can support.